In the fast-changing and multi-disciplinary practice of artful information visualization, the act of translating data into an image can be fraught with peril. There is considerable debate around modes of visualization and their relationships with the underlying data. This paper outlines the debate between the opposing ideologies through assessment of design considerations and comparisons of creative practice and visual analytics. The authors summarise the current nexus of influences and circumstances and proceed to formulate a set of guidelines for creative practitioners developing visualizations for Non-Expert Users (NEUVis).